The whole purpose of the media, and — for that matter — the mainstream media, is to provide the news and inform the public accurately. Unfortunately, 2016 has been the year this entire premise fell apart. The US presidential election campaign and the subsequent results of this year’s race to the White House have set an undeniably precedent to underscore that basic fact.

Understandably, news outlets are allowed to lean politically one way or the other, but during the process of the 2016 US race to the White House, with a few exceptions, the entire US media powerhouse was caught red-handed. With its pants down. And it wasn’t pretty.

Of course, american news outlets traditionally endorse political candidates. But the divisive role they played meant that their endorsement has turned into a fixation. Their role was no longer to inform, but to support a particular nominee. By doing so, they have become political mouthpieces, as later proved by WikiLeaks through the Podesta e-mails.

With loaded headlines, US media reports were tilted heavily in favor of one presidential nominee, as they ironed the wrinkles and smoothed the edges.

This litany of shortcomings by the mainstream media could only mean one thing: the meltdown of establishment news outlets would inevitably occur for everyone to witness. The hardships endured by the traditional media so far caused, essentially, by the rise of web publishing and free content are nothing compared to what is coming after their bias has been exposed: the media distrust.

Only 32% of the public in the US claim to trust the media, according to a Gallup Poll published in September 2016. With this growing distrust looming over the media, their futility is the next logical step on their way out. The collusion between the DNC and CNN during the 2016 presidential campaign has already set the floor for a guaranteed mutual destruction.

Unless, the entire mainstream media powerhouse finally comes to its senses, 2016 will not only mark the dawn of the establishment media’s dismantlement, but the rise of the citizen journalism.

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